We are a DC area
A number of different aphorisms attempt to explain the difference between public relations and advertising. Advertising, according to one, is what we say about ourselves, public relations is what other people say about us. Another holds a company pays for advertising, but has to earn good public relations.
But my favorite may be the observation that if we don't tell our stories, some one else will - and their version may not be as accurate or faithful as we want it to be.
DreamLoom Communications begins by listening closely to a client's story and asking questions about who they are and how they define success. Listening and questioning allows DreamLoom to help clients uncover and identify opportunities to introduce other aspects of their organization to their communities.
Stories like these represent a valuable reserve of potential relationship capital. However small businesses, non-profit groups and cooperatives remain unable to use that capital if they fail to recognize it and seize the opportunity to build upon and develop it. This is DreamLoom's first step.
Once DreamLoom helps a client identify opportunities, we will propose strategies for how best to tell that story and provide content appropriate to different venues such as media outlets along with the client's newsletters, website or social media accounts. DreamLoom will also work with media outlets through the interview process as well as gathering additional material such as photographs or data the media outlet might need.
This relatively small commitment of time and money will give the client a broader range of options and opportunities going forward, as well as drawing additional customers, members and institutional resources.